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About Rachel Anderson

Growth-focused marketing and sales executive with 20 years’ experience leading digital marketing, content, and business development teams. Expert in scaling operations, driving data-backed marketing campaigns, and increasing revenue through measurable strategies. Skilled at building cross-functional teams and leveraging analytics to optimize performance and growth.

Proven Experience

Chief Growth Officer

Cumberland Creative, March 2025 –Present
  • Built project management system, improving team/client efficiency and satisfaction.
  • Launched lead generation and analytics process, boosting qualified conversions and ROI.
  • Increased agency profit 10% in six months by optimizing customer scoping and proposals.
  • Expanded online presence 100% YoY through strategic digital campaigns.

VP of Ecommerce

ForYourParty.com | Jan 2016–Dec 2019
  • Grew online sales 45% annually; improved conversion rates 10%.
  • Launched new category, lifting sales 20%.
  • Streamlined inventory, reducing shipping costs 10%.

Chief Operations Officer

X Agency | Jan 2020–May 2024
  • Automated workflows, improving productivity 20% and lowering costs.
  • Negotiated contracts, raised profit margins 5%.
  • Launched continuity plans, mentored high-retention team, and raised satisfaction scores 15%.

Chief Growth & Strategy Officer

X Agency | Jun 2024 – Feb 2025
  • Directed campaigns for key accounts, increasing web traffic 250% and leads 200%.
  • Managed paid media/content teams to streamline delivery and ensure brand consistency.
  • Implemented automation and new PM system, cutting costs 10% and reducing completion time 15%.
  • Led annual plan for 25% revenue growth, improved client retention 10%, and enhanced service delivery.

Services

Performance Marketing

Performance-driven ads across search, social, and programmatic

Creative Strategy and Execution

Creative Strategy – Impact-driven storytelling and assets that convert

SEO & Content Creation

SEO, content, and brand authority to capture long-term demand

Trusted by Industry Leaders and Growth-Oriented Brands

Rachel delivers high-performance digital marketing solutions designed to accelerate growth for B2C and B2B lead generation businesses. Harness the power of data-driven strategies, expert execution, and relentless optimization to unlock measurable results.

Digital Marketing Services

Insight-Led Strategy & Analytics

Leverage advanced analytics and deep industry insights to craft strategies tailored to your unique business objectives. Rachel's methodical marketing approach ensures every campaign is rooted in data, enabling smarter decisions and higher ROI.

Systematic Roadmapping & Execution

Rachel’s boutique engagement model provides a seamless roadmap from ideation to execution. Through collaborative planning, we systematically build and deploy marketing initiatives that align with your goals and maximize growth potential.

Relentless Optimization & Growth

Don’t just set and forget. Rachel relentlessly monitors, tests, and refines your campaigns to ensure continuous improvement. By adapting quickly to market changes and performance data, we amplify your results and drive sustainable growth.

Amplifying Your Growth Potential

I empower both B2B and B2C lead generation businesses to unlock accelerated growth. Through my boutique engagement model, we blend data-driven analytics, expert-led strategies, and collaborative execution to drive measurable results. My signature approach encompasses insight-led strategy, systematic roadmapping, collective action, and relentless optimization, ensuring every client receives tailored solutions that amplify their unique value. Explore my core service offerings designed to fuel your business momentum.

Accelerate Your Growth with Precision Marketing

Ready to elevate your lead generation and drive measurable results? Momentum Growth Collective specializes in high-performance digital marketing solutions for both B2B and B2C businesses. Let’s discuss how our expert-driven, analytics-powered approach can help you achieve and exceed your growth goals.